PC: Fox Cities Chamber
(WTAQ-WLUK) — Marketing visibility tops concerns for Fox Cities small businesses, according to a recent survey.
Finding customers and generating revenue are other concerns facing small businesses in the Fox Valley, according to a survey conducted by the Fox Cities Chamber.
The June 2026 survey gathered input from small and micro-business members; primarily organizations with 25 or fewer employees.
Respondents ranked marketing and visibility as their greatest challenge, followed by customer acquisition and sales. Many also expressed uncertainty about changes in digital marketing, including the effect of artificial intelligence on search behavior and the growing difficulty of search engine optimization. Staffing challenges, rising costs and cash-flow concerns also emerged, although finding customers was identified as a greater concern than finding employees.
The results also highlighted several strengths within the region’s small business community. Respondents praised their customer relationships, employees, workplace cultures and professional connections. Many also reported increases in customers and sales and identified networking, referrals and community relationships as especially valuable.
The Fox Cities Chamber will use the survey results to continue shaping its programming, resources and services to better support the growth and long-term success of small businesses throughout the region.
Comments