Nov 2 (Reuters) – Versant’s MS NOW said on Monday it was expanding its direct-to-consumer membership to connected TV platforms, letting members watch its live feed on a TV without a cable subscription for the first time, a day before the US midterm elections.
Here are more details:
• The live 24/7 feed is available starting Monday on Roku, Apple TV, Samsung, Google TV and Amazon Fire TV
• The membership costs $7.99 per month or $79.99 a year
• Members can also watch full episodes of all MS NOW programs on demand through the network’s app on these platforms
• Viewers can access live TV coverage by signing up for the membership or signing in with a participating TV provider within the MS NOW app
• The company plans to add member-exclusive series, twice-daily live Q&As with its journalists and other live events and features to the connected TV experience in the first quarter of 2027
(Reporting by Anzar Mehraj in Bengaluru; Editing by Aseem Gujar)
