| February 12, 2025 – Monica (Massey) Cohen, former animal protein executive and current CEO of the American Cider Association, will lead a transformative workshop on the “challenger mindset” at the Animal Agriculture Alliance’s 2025 Stakeholders Summit. The 2025 event is set for April 30-May 2 in Arlington, Va. and themed “Food for Thought: Dishing on Sustainability.” Early bird registration rates are available through Feb. 28. Register here.
In an interactive session at the 2025 Summit, “Now We’re Cooking: Transform Your Thinking, Transform Your Organization,” Cohen will discuss the “challenger mindset,” a framework that inspires organizations and individuals to rethink assumptions and adapt to changing industry landscapes. The workshop will address how to navigate scrutiny, advance progressive practices, and foster organizational evolution. This session will also equip attendees with the tools needed to challenge the status quo and embrace innovation.
“Out-of-the-box, innovative ideas are necessary to take any industry, including agriculture, to the next level,” said Hannah Thompson-Weeman, Alliance president and CEO. “Monica’s session will challenge attendees to consider new and improved ways to reach collective goals and advance the future of food and farming.”
Cohen is a motivational speaker and business consultant. She previously held various executive roles at Dairy Farmers of America (DFA), a milk marketing cooperative and global dairy foods company. During her time at DFA, her tenure included serving as executive vice president, chief of staff, chief innovation officer, sustainability lead, and communications and crisis lead. She navigated the dairy landscape with a focus on people, animals, smart strategy, and product innovation.
The 2025 Summit would not be possible without the support of sponsors, including U.S. Poultry & Egg Association, Farm Journal, Meatingplace, Watt Global Media, Cargill, Merck Animal Health, Zoetis, American Feed Industry Association, United Soybean Board, Agri-Pulse, CoBank, Dairy MAX, Farm Credit Council, National Pork Producers Council, AdFarm, American Farm Bureau Federation, American Veal Association, Aviagen, Cobb, Kemin, National Chicken Council, National Pork Board, North Carolina Farm Bureau, Progressive Dairy, Trans Ova Genetics, Tyson Foods, United Egg Producers, Vivayic, and Eggland’s Best.
Get involved: Farmers and ranchers are eligible to win free conference registration, travel credit, and a two-night hotel stay by entering the 2025 Summit photo contest. The deadline to enter has been extended. Entries must be posted on Instagram by Feb. 14 to be considered. Learn more here.
Help us bring fresh perspectives to the table at the 2025 Summit. Invite a friend to join the conversation about sustainability by referring someone who’s never attended the Summit before. Both parties need to be registered and will be entered to win a $100 gift card. More details here.
Show your support for the Alliance’s outreach efforts by becoming an official Summit sponsor today! For more information on 2025 sponsorship opportunities, click here.
Check the Summit website for the most up-to-date information. You can also follow the hashtag #AAA25 for periodic updates about the event on social media. For general questions about the Summit, email summit@animalagalliance. |
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Challenge your mindset in transformative workshop at 2025 Stakeholders Summit
Feb 20, 2025 | 1:49 PM
