A Green Bay non-profit, aimed at fighting food insecurity, is expanding its operation. "Rooted In, Inc." has moved into a larger space to better service the community. May 13, 2026. PC: Fox 11 Online
GREEN BAY, WI (WTAQ-WLUK) — A nonprofit fighting food insecurity in Brown County is expanding its operation.
Rooted In, Inc. has moved into a larger space to allow it to better serve the community.
For 2.5 years, Rooted In was based in a small room at a downtown Green Bay church. While the space served its purpose, the room limited the nonprofit’s abilities.
“It was literally one work room. It was an office. It was a storage room. We had multiple freezers in multiple locations. My freezer at home in my basement was full of food,” Rooted In, Inc. founder and CEO Selena Darrow said.
After securing $63,000 during Give Big Green Bay a few months ago, Rooted In is putting down roots in a new location inside Curative Connections East in Green Bay. The move will more than double the size of the nonprofit’s old space.
The new space even boasts an entire commercial kitchen — something Rooted In’s previous home lacked. The nonprofit only had access to a kitchen once a month.
Last year, the organization made 5,000 meals for struggling community members. This year, its goal is to make 20,000 meals, which Darrow said will be doable with their new kitchen.
“Now that we’re going to be bringing in food more regularly — hopefully, on a daily basis — we’ll be able to transform and bring more volunteers into our space to help us prepare those meals, and then share it more often,” Darrow said.
The new space also creates better efficiency, with more storage and access to walk-in freezers and coolers. This is a big step for the nonprofit, as food pantries in Brown County continue to see high numbers.
“It’s incredibly exciting and will be very transformative. It means that we’ll be able to scale to an entirely new level that Rooted In has never been able to reach before,” Rooted In, Inc. Director of Programs Alex Galt said.
As Rooted In continues expanding, its next step is to implement a culinary education program that will help teach people experiencing food insecurity how to cook with proper nutrition.
“If we are able to do that with more people, we will change the health and well-being of this community,” Darrow said.
After a pilot test, Rooted In will implement a full nine-week culinary course.
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