For nearly 150 years, Four Cubs Farms in Grantsburg, Wisconsin, has been built on a simple principle: people matter.
In this episode of the Uplevel Dairy Podcast, Peggy Coffeen sits down with Gary and Cris Peterson, their son Ben Peterson, and Dairy Manager Nathan Brandt to explore the leadership, culture, communication, and innovation that transformed a small family dairy into a thriving 1,000-cow operation.
From succession planning and employee engagement to genomic testing, feed efficiency, and building trust across generations, this conversation offers valuable lessons for dairy producers looking to create resilient businesses that can thrive well into the future.
Whether you’re navigating farm transition, building a team, or looking for ways to strengthen your operation’s culture, this episode delivers practical insights from a farm that has successfully blended family values with modern dairy management.
This episode is sponsored by Compeer Financial.
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