(UW ATHLETICS) – A proven and respected college sports executive, attorney and former collegiate athlete, Shawn Eichorst has been appointed as the University of Wisconsin-Madison’s Director of Athletics, UW-Madison interim Chancellor Eric M. Wilcots announced today.
A native of Lone Rock, Wisconsin, and a graduate of UW-Whitewater where he played football, Eichorst returns to Wisconsin after serving as the Deputy Athletic Director and Chief Operating Officer at the University of Texas at Austin and as the Director of Athletics at the University of Nebraska and at the University of Miami. From 2006-2011, he served in several executive leadership roles within Wisconsin Athletics.
Eichorst joined UT-Austin in 2018, where he has provided executive oversight for the department’s core business and operational functions, including day to day administration, football program, strategic planning, fiscal management, business operations and analytics, human resources, policy development, legal affairs, capital planning and construction, facilities and maintenance, game operations, fan services, and information technology, among other responsibilities.
During his tenure, UT-Austin produced sustained competitive excellence, as it re-emerged as a national power in football, earning College Football Playoff Semifinal berths in 2023 and 2024. The Longhorns won 87 Conference Championships; 17 NCAA Championships; 15 NCAA Runner-Up finishes; 56 top-5 NCAA finishes; and 79 top-10 NCAA finishes; they have captured the Learfield Directors’ Cup (best all-around athletics program) for the fifth time in the last six years and won 14 SEC titles in their first two years of membership in the conference – a league best. Texas earned three-straight Women’s Capital One Cup titles (best all-around women’s athletics program) from 2021-2024; won 87 Conference Championships; 17 NCAA Championships (Women’s Volleyball, Men’s Swimming & Diving, Women’s Rowing, Women’s Tennis, Men’s Tennis, Men’s Golf, Softball, Women’s Outdoor Track & Field, Men’s Indoor Track & Field); 15 NCAA Runner-Up finishes; 56 top-5 NCAA finishes; and 79 top-10 NCAA finishes.
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