Cedar Crest Ice Cream Parlor in Manitowoc, 2015. PC: Fox 11 Online
(WTAQ-WLUK) — A beloved Wisconsin ice cream brand has new owners.
Hoffmann Family of Companies announced its acquisition of Cedar Crest Ice Cream Tuesday.
Founded in 1976 and headquartered in Cedarburg, Wisconsin, Cedar Crest is deeply rooted in a generational dairy tradition. Its manufacturing plant and the Cedar Crest Ice Cream Parlor, both located in Manitowoc, have become landmark destinations for locals and visitors alike.
Today, Cedar Crest offers a broad portfolio of frozen desserts, including more than 80 ice cream flavors, 10 custard varieties, six sherbets, and three dairy-free sorbets.
Headquartered in Winnetka, Illinois, HF Companies has been led for more than 50 years by the Kohlwey brothers: Ken, Robert, Bill and Tim. HF Companies also owns Oberweis Dairy, another regional brand. As part of the transaction, Renato DePaolis, CEO of Oberweis Dairy, will assume leadership of Cedar Crest, bringing together two heritage brands.
HF Companies will continue to operate Cedar Crest and Oberweis as distinct brands under its broader portfolio.
Comments